Offering web marketing and online lead generation services is not part of the A-list call centers brochures only. Medium and small scale BPO units are also providing these services. Tapping the online market is something that every business firm would like to do. In fact, for B2B marketing, online efforts are more necessary than offline ones. Business heads are less likely to contact your BPO service unit if you are just relying on the phone calls that secretaries receive. You have to try out more professional ways of conducting business. You have to use emails, brochures, websites and other promotional material. For that to happen, you will need writers. No prizes for guessing that business process outsourcing units are hiring writers by the dozens to get their copies in order.
Writing for a website or a business head can be a daunting task, if the writer has no prior experience of corporate correspondence. While training the writers at the call centers is an option that can be tried, it’s always a better idea to hire writers who know what they have to do. BPO managers have to make one aspect of writing clear from the very onset. You do not want to add to the online clutter. There is a lot being written about every little fact on the face of the earth. What the client’s business needs is purpose-driven material. Writers have a creative streak that needs to be curbed when they are writing for business needs. They have to be direct, straightforward and very professional in their way of handling the content for BPO service.
Call centers often hire writers to answer their emails. There are scores of emails that customers and clients write to the BPO. These are answered by the members of the inbound call center. Writers have to frame the replies on a need basis. They have to understand the question and then write their replies. It cannot be a template comment that will be pasted on every email. Moreover, the brochures for the purpose of telemarketing have to written as well. These will ensure that clients and customers know what business initiatives you are taking. You can also inform them about the latest products/services and also about new launches in the existing line of products.
The content for websites has to be distinctly different from the emails and the brochures. There is also the question of the keywords that the writers have to be careful about. Call centers employ SEO specialists to help out the writers with the keywords. Care must be taken to make sure that your keywords are targeting the right kind of visitors. When the traffic starts rolling in, the job of the content team is to contain the traffic. Users will easily bounce away to other sites if the content on the site is not appealing to them. The BPO writers also need to keep in mind that the ultimate purpose is to sell the product/service. That is what the writing should always aim at.