Independent French bookstore Librairie Mollat is going viral, but not because of anything particularly literary. No, this publicity boost is because they’ve gotten really creative with their Instagram account.
Peppered throughout the usual photos of book covers and store shelves on their Instagram account, the Bordeaux-based bookseller has been creating fun and silly forced perspective photos by pairing customers and employees with matching book covers.
The results are surprisingly (sometimes shockingly) good, perfectly matching where a person’s face ends and the portrait on the cover of a book begins. Scroll down to see some of our favorites so far:
The creative advertising technique has worked like gangbusters. The photos have been spreading across the Internet like wildfire, earning the bookstore over 24 thousand followers on the social network—a few more than your typical indie bookseller.
(via Laughing Squid)