New virtual reality (VR) studio Ovrture, which is the creation of award-winning unscripted television studio 44 Blue Productions, has launched Lockup 360, a VR short-form video application. The app is based on MSNBC’s critically acclaimed LOCKUP which 44 Blue Productions create.
LOCKUP is a documentary series in which the production team go into prisons and jails across the US. The content featured within the application builds series by virtually placing viewers in the middle of daily life within these walls. The first episode will allow viewers to travel inside the Rio Cosumnes Correctional Center in Sacramento.
The debut episode consists of two parts: in the first segment, viewers will explore the jail grounds of Rio Cosumnes, which includes a stay in a cell with an inmate. Then the story continues from the perspective of the corrections officers as they raid a cell block looking for contraband. During the episode, viewers will be presented with graphical overlays that add additional information, while also displaying temporary video screens – showcasing additional perspectives in conjunction with the primary narrative.
“Ovrture is focused on taking viewers to places they wouldn’t normally be able to access – in this case, within the confines of our correctional system,” said Mike Drachkovitch, founder and CEO of Ovrture in a statement. “‘Lockup 360’ expands upon conventional, static media forms – such as linear television – and delivers an immersive experience that encourages audiences to actively engage the story, rather than passively watch.”
“We’re excited to partner with Ovrture to bring Lockup viewers even closer to the story, using new technology in an innovative, meaningful way,” said Scott Hooker, senior executive producer at MSNBC. “’Lockup 360’ takes our storytelling beyond educating the audience about America’s corrections system. Viewers can now be virtually transported into the middle of that intense environment.”
Lockup 360 is available now on Android, Facebook 360, iOS, Oculus Share, Vrideo.com, YouTube, and coming soon to Samsung Milk VR. VRFocus will continue to follow all the latest news relating to VR closely, reporting back any new announcements.