Next month sees the release of the highly anticipated Suicide Squad from Warner Bros. Pictures. Prior to the movies release, Warner has collaborated with Samsung Electronics America, Inc. on exclusive virtual reality (VR) content for the Gear VR that will debut at San Diego Comic-Con this month.
The VR experience will transport fans into the world of Suicide Squad, so they can see what being a member is all about and watching their favourite characters, like Harley Quinn, Deadshot and Katana, in a scene from the film.
“Suicide Squad is one of the most anticipated films of the year and we’re thrilled to team up with Warner Bros. in this innovative way,” said Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer. “Connecting with fans through immersive VR and 360 storytelling and breakthrough experiences gives Samsung yet another opportunity to explore how our technology can enhance popular culture.”
For Gear VR owners not able to attend the event the VR experience will launch on the store the same day as the film, 5th August.
Gene Garlock, Executive Vice President, Worldwide Promotional Alliances and Partnerships, Warner Bros. Pictures, stated, “We’re absolutely delighted to be working with Samsung Electronics via such a broad and inventive partnership. Our collective aim is to reward fans of the property both in the consumer market and by giving them the chance to immerse themselves in a virtual environment alongside the Suicide Squad characters in a most realistic and exciting way.”
If you are heading to the San Diego Comic-Con Samsung will be transforming its normal Samsung Experience into a real-life Suicide Squad experience. The Belle Reve penitentiary will be recreated and visitors will get the chance to take part in immersive film-themed experiences, and get a custom tattoo in Harley Quinn’s tattoo parlor.
And for US fans who purchase a Samsung Galaxy Tab A 10.1, Samsung Galaxy Tab S2, Samsung Galaxy View and Samsung Galaxy Tab ProSat at leading retailers, will be able to claim two tickets to see Suicide Squad when it opens. The promotion will run from 15th July through 20th August 2016, or while supplies last. Further details can be found at SamsungPromotions.com/SuicideSquad.
For all the latest news on Gear VR, keep reading VRFocus.
