Zeality Forms Strategic Partnership with VC Firm Rothenburg Ventures

    Last week VRFocus reported on virtual reality (VR) ecosystem Zeality forming several partnerships with global brands to help develop their own immersive content. Today the company has revealed that that it has secured funding and formed a strategic partnership with Rothenberg Ventures venture capital firm that focuses on VR.

    Alongside Rothenberg Ventures investment, Zeality has also has received funding from Paraag Marathe, chief strategy officer and executive vice president of football operations of the San Francisco 49ers, and Jason Khalipa, owner of NC Fit.

    “The San Francisco 49ers organization is accelerating quickly in creating VR and 360° content that allows fans to immerse themselves in incredible experiences like never before,” said Marathe in a statement. “It’s clear that virtual reality is the next frontier and Zeality’s broad ecosystem allows us to significantly expand the reach of our content and exponentially increase engagement.”

    “NC Fit is transforming its business by leveraging the power of storytelling and immersive content is the next frontier on our journey,” said Khalipa. “I’m excited to have the opportunity to invest in Zeality, as it provides a phenomenal ecosystem for NC Fit to deliver much deeper engagement with our community using an incredible new medium.”

    None of the financial amounts have been disclosed, but this latest announcement shows a continued tread of companies looking to unlock the potential in the technology. Over the last few months single-lens, 360-degree camera company 360fly announced the completion of a $40 million USD funding round and in March head-mounted display (HMD) manufacturer FOVE raised $11 million, to name just two.

    As further investment is poured into VR, VRFocus will bring you the latest.