WakingApp, a cloud-based platform that allows anyone to create virtual reality (VR) and augmented reality (AR) content, has expanded into the Chinese market with a full Mandarin language version.
The firm’s ENTiTi VR content creation platform for PC and Mac enables non-developers to create rich, highly interactive VR content for devices such as Oculus Rift, HTC Vive, Samsung Gear VR and Google Cardboard.
The company has been making a push into the China by attending the Global Innovator Conference Virtual Reality Summit in Beijing in April 2016 and lead a public demonstration of the platform for hundreds of attendees at the China International Defense Electronics Exhibition (CIDEX) in Beijing last month.
“The Chinese market is booming with thousands of developers and in many ways leads the world in AR and VR content,” said Alon Melchner, Founder and President of WakingApp. “We have published our software in native Mandarin to increase the number of content creators to potentially millions of non-developers to create exciting AR and VR content, as expected with the size of China.”
“Since our strategic investment from three major Chinese companies, we have steadily directed our energy to this growing market,” said Udi Shani, CEO of WakingApp. “We are humbled by the growing interest in WakingApp across multiple businesses, including leading industrial corporations, architecture firms, museums, educational institutions, medical organizations, theme parks, and many individual artists that are already creating hundreds of content weekly.
The WakingApp platform first came to prominence back in January 2015 when it won IBM’s SmartCamp. Since then the company raised further funding before officially launching the platform earlier this year. At the time VR support only stretched to mobile headsets like Cardboard and Zeiss VR One, before PC-based head-mounted display’s were added this month.