Technicolor Lends Its Expertise to VR and AR Development with the Technicolor Experience Center

    Technicolor is virtually a household name thanks to its work in the entertainment sector but the company deals with a lot of other technology. Today Technicolor has announced the opening of the Technicolor Experience Center, which is tasked with developing high-concept content, platforms and technology for virtual reality (VR), augmented reality (AR) and other immersive media applications.

    Senior Vice President of Immersive Media for Technicolor Marcie Jastrow will helm the centre, bringing over two decades of experience. Jastrow has earned a track record in the entertainment industry for building innovative teams that bring ground-breaking projects to market, has leading Technicolor’s efforts in developing new partnerships.

    The Technicolor Experience Center is based in Culver City, California, in a purpose-built space enabling Technicolor staff, partners and customers to engage in cutting edge projects where teams of artists, engineers, researchers and technologists discover and create immersive experiences.

    Technicolor has completed several VR and AR projects, including: The Guardian’s 6×9, Nike’s Turkey 360, 20th Century Fox’s The Martian and Felix & Paul Studios’ Introduction to VR. The company is also developing upcoming VR releases for Warner Bros.’ Suicide Squad, MGM-Paramount’s Ben-Hur, and Jack Daniels’ marketing campaigns.

    “The Technicolor Experience Center creates a vibrant ecosystem that enables our teams, partners and customers to advance the state-of-the-art in this new form of storytelling,” said Tim Sarnoff, Technicolor Deputy CEO and President of Production Services.

    As VRFocus learns more about Technicolor’s VR and AR work we’ll bring you further details.