Virtual reality (VR) development is moving at such a rate that more companies are now starting to invest in infrastructure. The latest is American media and marketing company Meredith Corporation announcing its continued investment in video technology including VR and 360-degree video.
With plans to execute a dedicated video strategy and programming schedule which includes immersive content, Meredith has already created 360-degree videos for some of its brands, such as Better Homes and Gardens.
“While many players are just starting to experiment with live video and virtual reality, Meredith already has its expertise and strategy in place and is executing against it,” said Melinda Lee, SVP/GM, Meredith Video. “Having the right technology is a critical part of our strategy, and something we are heavily invested in, from custom-built cameras to our state-of-the-art studios to the expertise we’ve developed within our 30-person video production team to create new, immersive experiences for our audience.”
As part of its investment strategy, Meredith has dedicated an entire studio in its New York City offices to new format production, including live, VR and 360-degree video. The company has worked with technology partners to custom-build VR cameras and 360-degree equipment to support its new slate of immersive video content.
“As social platforms continue to migrate toward video, we’re focused on creating content tailored to each platform, from Facebook and Facebook Live to Instagram and Snapchat,” said Matt Minoff, SVP of Digital Strategy and Platforms, Meredith. “The investments we’ve made in video production, technology and distribution are generating greater engagement from our users and creating exciting new integration opportunities for our advertisers.”
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