This week virtual reality (VR) specialist Laduma has announced a multi-year content deal with LA Galaxy to produce a series of 360-degree experiences.
The five-time Major League Soccer (MLS) champions will help create a six-part series featuring LA Galaxy players: Nigel de Jong, Ashley Cole, Gyasi Zardes, Jelle Van Damme, Steven Gerrard and Robbie Keane. During the series, fans will go inside the LA Galaxy locker room on match day, spend time with Gerrard at his home and see where Keane likes to hang out in Los Angeles.
The content will debut at two LA Galaxy home games in the 2016 MLS season with select areas of StubHub Center dedicated to showcasing the VR footage. Fans will be able to put on a headset and have first-hand access to never-before-seen content, including specially produced videos and teasers featuring exclusive footage of players as well as other behind-the-scenes stadium and team experiences.
Laduma Chief Executive Officer Ben Smith said: “At Laduma, we pride ourselves on working with the most iconic brands in the world. The LA Galaxy are not only synonymous with style and success within MLS, but they are also widely respected for being one of sport’s most forward-thinking, digitally savvy organizations. And so our partnership is about creating incredible content for one of the most digitally engaged audiences in professional sports.”
“Immersive 360-degree viewing will allow our fans to experience the LA Galaxy like never before,” said LA Galaxy President Chris Klein. “We’re proud to be working with best-in-class partners like Laduma and our work together on this project demonstrates our desire to deliver the very best in innovation to our fans.”
And for LA Galaxy fans who can’t go to the matches Laduma will be releasing the LA Galaxy VR app across all VR platforms, and via the Laduma website. “It gives fans a more real-life sense of things,” said LA Galaxy forward Gyasi Zardes. “It’s amazing for people who can’t make it out to Los Angeles to experience the atmosphere at the stadium.”
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