There is an air of typical Japanese hyper pop culture with the newest project by Keiichi Matsuda, and it has picked up a great amount of popularity and momentum in the last couple of months showing a world where both physical and virtual reality comes together in an abstract kind of augmented reality.

Hyper-Reality takes the concept of using virtual reality (VR) and technology to enhance our life experience and warps it in a way that isn’t too far off from what we would want from it. The main person whose point of view we watch from asks Google who they are, and where they are going, and if they can erase their identity.

The visuals used in this piece doesn’t detract from the overall film whatsoever, and feels strangely close to reality. Half way through the visuals are stripped of the hyper reality touch, uncovering walls of QR codes that have been placed for the reality of VR and AR taking over.

The idea behind this piece is explained on the Hyper-Reality website: “Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. Hyper-Reality attempts to explore this exciting but dangerous trajectory. It was crowdfunded, and shot on location in MedellĂ­n, Colombia.”

Keiichi Matsuda has worked on a range of similar projects, including Augmented (hyper)Reality: Augmented City 3D and Augmented (hyper)Reality: Domestic Robocop.

For more from Matsuda and other concept-based pieces relating to the future of VR and AR, as well as all the latest news, updates, and features in the world of VR, make sure to check back with VRFocus.

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