With the virtual reality (VR) industry at such a fledgling stage, and as such some companies are really keen to get stuck in, while others are being far more cautious about the possibilities the technology holds, quite a lot of companies are partnering up to help share the burden of creating VR content. The latest announcement comes from British company Visuality Studio and Chinese tradeshow and engineering firm BroadMesse.
While the two companies have said they’re working together, no further details have yet been announced on what the new partnership plans to bring to the VR market.
Vizuality Studio offers a range of VR services and products, from providing VR platforms for designers and architects to wireless VR headsets and the Vizuality Studios Motion Pod.
And its likely something to do with the company’s work on the motion pod that BroadMesse could be helping with. With its background in tradeshows and engineering, BroadMesse will be providing services including branding, concept designing, engineering, exhibiting and tourism experience’s in museums, science centers, showrooms and theme parks. Thus getting more of Vizuality Studio’s equipment to a wider audience.
And its the Chinese market the VR company is interested in. BroadMesse will get sole rights over marketing, sales and investor relationship on behalf of Vizuality Studio in Greater China.
As and when VRFocus gets official confirmation on what the two companies plan for the VR market, we’ll bring you those updates.
