Augmented reality (AR) is becoming a lot more prevalent with companies really starting to explore the benefits of the technology. This is especially so in the marketing sector, with AR being to promote drinks, event tickets and much more. But some countries have picked on the technology faster than others. According to research by the Canadian Marketing Association (CMA), LoyaltyOne and Humber, only 4% of marketing agencies in Canada have utilised AR.
The research suggests that more are planning to implement AR into their future marketing plans, with 7% said to be doing so within the next year, reports eMarketer. AR has already been used by the Canadian industry’s European and American counterparts, and the survey suggests the tech could provide a boost to agencies that want to promote retailers. And with Canadian consumers who currently use AR, shopping-oriented activities were far more common than non-users.
But for AR uptake in Canada to improve consumers will need the devices that allow AR to be used. And according to the International Data Corporation (IDC), 1.4 million wearable devices could be purchased in the country this year. But based on trends from around the world, the majority of these devices will likely be fitness trackers, smart bands and smart watches, devices not really optimised for AR tech.
VRFocus will continue to follow all the latest news and announcements on AR technology as details emerge.
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