As 360 video and virtual reality (VR) cameras are making their way onto the mainstream scene, it is becoming more common to see them appear on television or in magazines being advertised. 360fly has joined that trend with its 360 camera, but it has captured attention but in a controversial way.
The advert was released earlier this week, and it has already been banned from television, after launching earlier this . The main question to ask right now is why it has been banned, and if you watch the video below it will become all very apparent. 360fly chose to go down the political satire route, picking on one of the presidential candidates and one of his infamous plans to build a wall to keep immigrants out of the country.
The way 360fly marries together the two elements is by undermining Trump’s potential success, having the camera catch the immigrants getting round the wall when the candidate is ignorant to the situation, adding the tagline “Get a broader perspective. Miss nothing.”
No advert for VR has been picked up in this way before, and the implications of how the viral nature of this clip can only really be imagined to be positive, just as the same with all other widely watched videos. This is pretty in tune with its unusual nature in design as it is one of the very few 360 cameras that have chosen to have a single lens to capture the full scene with 4k quality: “One Camera. One Lens. Full 360 video.”
As shown on the advert, besides the satirical show, the camera can be controlled from a mobile phone with minimal buttons and options to search through in order to record. Despite its restriction from airing, the YouTube video has already reached 25k views and counting.
For more on 360fly, as well as all the latest news and updates in the world of VR, make sure to check back with VRFocus.