Swedish public broadcaster SVT has collaborated with WonderWorld VR a Swedish virtual reality (VR) startup to create app SVT360. As part of the partnership, and being showcased on the app is the 7-day broadcast of the show “Music Aid” which ran from 13th – 17th December 2015.
For Music Aid the companies mounted a 360-degree camera in the glassed wall studio located in the centre of Linkoping in Sweden. Viewers could then watch the live broadcast from anywhere in the world. By downloading SVT360 for a smartphone and using a Google Cardboard or similar VR head-mounted display (HMD), you can experience the week long event. While other VR production companies like IM360 and NextVR have recorded events in 360-degree video, this is possibly the first time that a broadcast in VR has been recorded for this amount of time.
“We had been working day and night ourselves to get everything ready for this, and we are very excited of the outcome. VR is the future of entertainment”, says Simon Romanus, founder of Wonderworld VR.
WonderWorld VR features a team with over 20 years of experience in development and content production for TV, as well as software 360 technology and years of development of VR for the international defence industry. The company has developed its own in-house software called WonderControl. This enables clients to ‘stitch’ together footage into high quality VR video, that can be uploaded or broadcast live.
SVT360 is available to download for Android and iOS devices for free, and VRFocus will continue to follow the latest VR announcements.