Facebook’s Oculus VR revealed that it’s been making some role changes yesterday when it was announced that Jason Rubin has been promoted to Head of Content, and Steve Arnold has been made Head of Oculus Studios.

Prior to joining Oculus VR in 2014, Rubin had already had an illustrious career in the videogame industry, having been a a co-founder of the enormously successful Naughty Dog Studios and a co-creator of some of the studio’s much-loved franchises such as Jak and Daxter and Crash Bandicoot. Rubin was drawn to the role at Oculus because of a firm belief in the eventual importance and success of virtual reality (VR) technology, saying “there have only been a handful of times in my life where I saw something that I knew would change everything.”

Steve Arnold also joined Oculus VR in 2014, and before that he had been a senior producer for the leading videogame publisher Electronic Arts, where he led a redesign of the company’s Origin Store and established a distribution partnership with Harmonix Studios, the developer of the Rock Band franchise.

The news of promotion was announced by Brendan Trexler Iribe, CEO and co-founder of Oculus, in a post on his person Facebook account. In this post Iribe revealed that Rubin would now be responsible for overseeing the development and publishing of all VR content and experiences, including videogames, videos, apps, Story Studio, and much more besides.

It sounds like he’ll be busy, then, if what Oculus has on show at this year’s Electronic Entertainment Expo (E3) in Los Angeles is anything to go by. E3 is close to winding up for this year but Oculus hasn’t wasted a moment, using the event to showcase not just its Rift VR headset and impressive library of existing and upcoming games, but also to give attendees the chance to get hands on with the highly anticipated Oculus Touch controllers which will bring a much-needed sense of natural interaction to the headset’s VR environments.

Keep reading VRFocus for more news from Oculus and E3.

Previous articleAR Firm Lumus Raises $15 Million
Next articleVisa Europe Unveils AR Payment Technology