U2 Teams with Apple Music for VR Experience

    Virtual reality (VR) music videos have become quite popular over the past year, with new experiences from high-profile artists such as Coldplay, Jack White and Sir Paul McCartney viewable from within head-mounted displays (HMDs). Another huge band joins their ranks this week, as U2 has revealed a partnership with Apple Music to host a VR experience bus for the London stop of their ongoing world tour this week at the O2 Arena. Unlike many music-based VR experiences that run on mobile HMDs, this new piece works with the PC-based Oculus Rift, though can also be viewed on the former.

    As first reported by VR Scout, various U2 social media accounts have been sharing images of the experience from what’s called The eXperience Bus. It consists of a 360 degree video in which viewers can watch band members Bono and The Edge perform ‘Song for Someone’ to the camera. The video is shot in a range of locations, including some fan’s homes and inside an arena that the band played at during this most recent tour. It’s not clear if the bus will be making stops at the band’s other remaining tour dates.

    Concert goers that watched the video also had their photo taken, which the band is posting online for them to see.

    The video was created by Vrse, the VR production company behind some of the most well-known 360 videos such as Clouds Over Sidra. For those that won’t get a chance to see the experience on-location it can also be viewed on mobile devices via the Vrse mobile app on both iOS, Android and Gear VR. It can then be played from within the Gear VR or Google Cardboard compatible HMDs for free.

    VRFocus will continue to follow any and all VR experiences, reporting back with the latest updates on them.


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