Pause (Short Road Safety Advert)

Synopsis:
Motorsport requires focus, so does the road. When you’re tired, stop. Getting there late is better than not at all.

Purpose:
This advert was created for the Motor Sport Association Road Safety Film Competition 2015. The brief was to create a 90 second road safety advert that promoted one of the FIA Golden Rules of road safety.

Production:
This film was produced over 6 weeks. The main challenge of this film was to create suspense and an impactful ending. This was achieved through the special effects to bring the living room car crash scene to life. It took 6 hours to shoot the individual elements of the scene to stitch together into one camera shot. Watch the VFX breakdown here: https://vimeo.com/138766438

Awards:
This film is our biggest achievement to date winning the MSA Road Safety Film Competition 2015. My team won an all expensed trip to Monza to watch the Grand Prix and a £4,000 cheque signed by Lewis Hamilton who we met in person!

Equipment:
Canon 550D. Tokina 11-16mm f2.8. Neewer LED Light. Tripod.

Editing:
Premiere Pro to edit the clips together. After effects to produce the special effects

Cast & Crew:
Guy – Zac Grego
VO Artist – Alexander Doddy
Director & Producer – Shanil Kawol
Runner – Raees Gillani

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Hello! I’m Shanil, a London based videographer who loves to make short, punchy, shareable videos for the internet. I think anyone can make a video. Including you! For business enquiries please email – shanil@howtomakeavideo.co.uk

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