Nokia’s entry into the virtual reality (VR) market came by way of an announcement last year for its professional grade OZO 360-degree camera. The device retails for $60,000 USD and for the last few months could be pre-ordered with a $5000 deposit via its website. Now companies interested in purchasing the camera can do so directly or from three newly announced retail partners in the US.

The first three authorized reseller partners for the Nokia OZO are AbelCine, Off Hollywood, and Radiant Images. Not only do the three companies sell the camera they also provide rental options as it is a significant investment.

“We are excited to announce OZO’s availability in the U.S. and Canada through three retail and rental facilities,” said Guido Voltolina, Head of Presence Capture, Nokia Technologies. “AbelCine, OffHollywood, and Radiant Images are vital to helping OZO reach the professional VR creation audience, especially in the primary markets they play in. We have carefully selected these first three partners because of their expertise in the space, their relationships with our core customers and their affinity with our vision for VR. We look forward to partnering with them to connect creators with OZO.”

The OZO recently won a Gold Award for Product Design at the iF International Forum Design organisations annual competition. The judges said: “The image quality is exceptional, the relationship between massing and detailing is excellent and the technology is cutting edge.”

VRFocus will continue its coverage of OZO, reporting back any further updates.

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