The virtual reality (VR) industry has already grown into a large entertainment medium all on its own, well before any of the major VR head-mounted displays (HMDs) have officially launched. There’re a lot of businesses betting heavily on the technology being a success, and a number of reports by market research companies predict a healthy growth in the next few years. Now a new survey of consumer expectations and preferences on VR has been released today by Greenlight VR and Touchstone Research.
The report, which surveyed 2,282 Americans reveals information the industry is likely to take on board. For instance minorities were found to be passionate about VR than whites, reports Fast Company. And Sony computer Entertainment’s (SCE’s) PlayStation VR HMD for the PlayStation 4 is a far more recognised brand than Oculus VR’s Oculus Rift. The study’s authors at Greenlight VR wrote “In just three years, virtual reality has gone from pre-dated technology to household name. What started as a small Kickstarter project has reawakened an entire industry, mainly due to the grass-roots effort of early VR believers in the Oculus Rift.”
Another important issue the survey touched on was that of price. Only 11% of those surveyed would spend $1000 USD plus which is where headsets like the Oculus Rift will fall when adding into the cost a suitably powerful PC to run the HMD. Whereas the PlayStation VR will likely come in lower due to the cost of a PlayStation 4. It’s also worth noting that currently no prices have yet been officially announced for any of these HMDs.
The full survey can be purchased from Greenlightvr.com for $795 USD, and VRFocus will continue to bring you all the latest news and reports on the VR industry, as they’re announced.
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