Almost a year ago VRFocus reported on ShelfZone a virtual reality (VR) designed for large-scale retailers and consumer goods companies. It’s developer Italian start-up inVRsion has now officially launched the software for businesses to use.
The premise of ShelfZone is simple, companies can recreate shops, supermarkets and shopping centres, with shelves and aisles complete with specific foods and brands. Not only does it allow the visualisation of various layouts the software also enables a supermarket to develop new market and customer research activities to analyse behaviour patterns.
ShelfZone employs HTC Vive technology to allow freedom of movement, helping users appreciate the surrounding space and to better analyze and manage space allocation and category management solutions.
“Our solution is growing quickly and we think it might disrupt the way we approach activities of planning, study and submission of projects of space allocation, promo and proximity – comments Matteo Esposito, CEO of inVRsion. “With ShelfZone it is possible to recreate an entire supermarket in a few square meter room and this new store could soon be full of real people who shop in the virtual reality”.
inVRsion has recently won the Italian Popai Awards as “Best in Show” solution, best “Tech in Store” and the Critics’ Award. Winning the “Best in Show” prize allows the company to take part in the Popai Global Awards, an annual event that recognises excellence in point-of-purchase advertising displays and marketing-at-retail activations.
VRFocus will continue covering all aspects of VR, reporting back with the latest announcements.