If you use your Instagram account as a main online portfolio for your photography, it’s important to make sure you’re presenting your work and skills well. Here’s a 14-minute video in which photographer Peter McKinnon shares tips for taking your Instagram to the next level.
“Learning to leverage your social media to work for you is so important in today’s mainstream marketing,” McKinnon says. “Chances are, your Instagram account is your portfolio — so how do we make sure it is the best representation of you as an artist?”
McKinnon discusses things such as sticking to a theme, making a content plan, taking advantage of new features, technical tips, and more.
“It won’t be long before you are CRUSHING the Instagram game,” he continues. “You will start getting more engagement, compliments and potentially even job opportunities.”
