While there are plenty of awards given out to virtual reality (VR) videogames, films and other projects, augmented reality (AR) stays fairly quiet as the technology hasn’t developed as quickly as its rival. But that’s not to say those working in the field or AR don’t get acknowledged for their work. Critical Mass, a global experience design agency has won several accolades for its AR app, Nissan DieHard Fan.
Created for Nissan North America, the app has recently won a Bronze Lion in Digital Craft at the Cannes Lions International Festival of Creativity, and earned Silver in the Digital/Mobile category from CLIO Sports. These are on top of D&AD awarding Diehard Fan a Wood Pencil in the Digital Design, Apps category, and New York Festivals awarding two Finalist Awards in the Mobile and Media categories, earlier this month.
“We are honoured to partner with Nissan North America on high-impact, effective, and amazing work,” said Dianne Wilkins, CEO of Critical Mass. “I couldn’t be more proud of our team, who worked tirelessly to execute an idea in a way that is flawless and raises the bar for augmented reality.”
Nissan DieHard Fan is an AR face paint app that allows fans of college sports to paint their faces in team colours using its facial mapping tech to deliver a fun, sharable way to actively engage with college sports.
Founded in 1996, Critical Mass has grown to 12 full-service offices operating across North America, Europe, Latin America, South America and Asia. Advertising Age named Critical Mass an ‘Agency to Watch’ in 2016, while The Warc 100 listed Critical Mass as a top three best digital/specialist agency in the world.
The Nissan DieHard Fan app can be downloaded for iOS and Android devices, and VRFocus will continue to follow Critical Mass reporting back with any new AR projects.
