Immersive live-streaming company NextVR has made a name for itself by bringing sporting events, concerts, and political debates to consumers in virtual reality (VR). The company has partnered with FOX Sports for the US Open, boxing, and college basketball, NBC Sports for the Kentucky Derby and CNN for last years US Democratic debates to name a few. All that hard work has paid off as Sports Business Journal recently announced NextVR as the 2016 winner for Best in Sports Technology.

The annual Sports Business Awards ceremony took place in New York City, and NextVR joins previous Sports Business Award winners MLB Advanced Media and ESPN as pioneers in technological achievement for sports fans.

“We’ve built a product that puts fans right into the action,” said Dave Cole, NextVR’s co-founder. “We have tremendous relationships with the major sports leagues and broadcast networks, allowing us to innovate and work side-by-side to deliver a truly unique live sports experience. Winning a Sports Business Award is a wonderful validation of our work and we are extremely proud.”

2016 looks to continue NextVR’s rapid growth and expansion as the company has now partnered with Live Nation to broadcast hundreds of live, cutting-edge performances in VR to music fans worldwide. The streaming company will also distribute content for Time Inc’s. LIFE VR brand.

VRFocus will continue its coverage of NextVR, reporting back with any further announcements.

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